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The people behind the movement

Smartemis is led by an experienced team with deep healthcare and veterinary sector expertise, governed by a board where half the seats are held by practicing veterinarians — elected by the clinic owners they represent.

Board of Directors
4 of 8
Board members are practicing veterinarians
Elected by their clinic-owner peers — not appointed by management or investors.
Where we work
3 countries, 1 team
Germany · France · Switzerland
Dedicated country teams in Germany and France, with shared leadership from Lucerne, Switzerland.
Our Values
Five values, lived daily.
Click a value to read the behaviours we hold ourselves to.

Leadership

The leadership team

An experienced team with a strong track record across healthcare, multi-unit operations, and veterinary-sector growth — committed to long-term partnership with every clinic in the community.

Co-Founder

Bill Hughson

Co-Founder, Chairman & CEO

A seasoned leader with a track record across consumer, education, and healthcare. Previous CEO roles include Blue Sky Vision, Integra Med Fertility, DaVita Rx, and Noah’s Bagels. Began his career at Morgan Stanley and Bain & Company. MBA, Stanford GSB.

Co-Founder

Greg Radke

Co-Founder & General Counsel

25+ years as general counsel across healthcare, mining, education and private equity sectors globally. Previously General Counsel at Selecta, EF Education First, IntegraMed and Pala Investments. JD, Columbia Law School. Leads legal, compliance, and governance at Smartemis.

GM Germany

Dr. Bronson Schmitz

General Manager Germany

Leads all Smartemis operations in Germany, including clinic partnership, network management, and the German operations team. Also serves as a board member. Previously Sales Director and Board Member at VetZ. DVM, MBA.

GM France

Dr. Caroline Devieilhe

General Manager France

Leads all Smartemis operations in France, including clinic partnership, network management, and the French operations team. Previously Chief Operating Officer at IVC Evidensia France and VetOne. DVM.

CFO

Ingmar Beck

Chief Financial Officer

Experienced financial executive with a track record in scalable finance organizations, performance improvement, and sustainable growth. Aligns financial strategy with operational execution and data-driven decision-making.

Governance

Board of Directors

4 of 8

Board seats held by practicing veterinarians

Nominated by their peers from within the network through a diligent election process. The other four are business professionals nominated by the founders and investors. This balanced structure means clinical excellence, animal welfare, and the interests of practicing vets are structurally represented in every strategic decision.

Chairman

Bill Hughson

Co-Founder, Chairman & CEO

Elected Vet

Dr. Dirk Butenandt

Board Member & Veterinarian — Clinic Owner, Germany

Elected Vet

Dr. Jean-Pascal Danneels

Board Member & Veterinarian — France

Elected Vet

Dr. Véronique Descarsin

Board Member & Veterinarian — Founder, Brittany clinic, France

Board Member

Michael Drexler

Board Member — Managing Partner, Nakano Investments

Elected Vet

Dr. Birgit Müller

Board Member & Veterinarian — Clinic Owner, Germany

Board Member

Dr. Bronson Schmitz

Board Member & Veterinarian — GM Germany

Board Member

Matthew Woolsey

Board Member

Where We Work

Three countries, one team

The Smartemis community operates across Germany and France, with dedicated country teams and shared leadership from the Lucerne, Switzerland headquarters.

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Headquarters

Lucerne, Switzerland

Smartemis AG
Morgartenstrasse 9
6003 Lucerne, Switzerland
info@smartemis.com

Functions: Leadership, finance, strategy, investor relations, legal, marketing

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Germany

Operations — Germany

Dr. Bronson Schmitz
General Manager Germany

Services: Full service suite — practice development, recruiting, marketing, finance, change management, Tradelios
Board: Dr. Birgit Müller & Dr. Dirk Butenandt

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France

Operations — France

Dr. Caroline Devieilhe
General Manager France

Services: Full service suite — practice development, recruiting, marketing, finance, change management, Tradelios
Board: Dr. Jean-Pascal Danneels & Dr. Véronique Descarsin

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The Community

132 Partner Clinics

Independent veterinary clinics across Germany and France — each locally owned, each part of something larger.

Vets: 585  ·  Support staff: 1,500+

Get in Touch

Speak directly with the team

Investor inquiries, partnership discussions, and media requests reach the founding team directly.