Tierarzt? · Vétérinaire? 🇩🇪 Deutschland 🇫🇷 France | Investor & partner inquiries — you're in the right place

The people behind
the movement

Smartemis is led by an experienced team with deep healthcare and veterinary sector expertise, governed by a board where half the seats are held by practicing veterinarians — elected by the clinic owners they represent.

4 / 8
Board are practicing vets
Elected by their clinic owner peers. Not appointed by management or investors.
3
Countries, one team
Dedicated teams in Germany and France, with shared leadership from Lucerne, Switzerland.
Leadership

The leadership team

An experienced team with a strong track record across healthcare, multi-unit operations, and veterinary sector growth — committed to long-term partnership with every clinic in the network.

Bill Hughson
Co-Founder
Bill Hughson
Co-Founder, Chairman & CEO
A seasoned leader with a track record across consumer, education, and healthcare. Previous CEO roles include Blue Sky Vision, Integra Med Fertility, DaVita Rx, and Noah's Bagels. Began his career at Morgan Stanley and Bain & Company. MBA, Stanford GSB.
LinkedIn ↗
Greg Radke
Co-Founder
Greg Radke
Co-Founder & General Counsel
25+ years as general counsel across healthcare, mining, education and private equity sectors globally. Previously Group General Counsel at Selecta, the leading European vending and coffee service provider. Leads legal, compliance, and governance at Smartemis.
LinkedIn ↗
Dr. Bronson Schmitz
GM Germany
Dr. Bronson Schmitz
General Manager Germany
Leads all Smartemis operations in Germany, including clinic acquisition, network management, and the German operations team. DVM, MBA. Also serves as a board member.
LinkedIn ↗
Dr. Caroline Devieilhe
GM France
Dr. Caroline Devieilhe
General Manager France
Leads all Smartemis operations in France, including clinic partnership, network management, and the French operations team. DVM.
LinkedIn ↗
Ingmar Beck
CFO
Ingmar Beck
Chief Financial Officer
Experienced financial executive with a track record in scalable finance organizations, performance improvement, and supporting sustainable growth. Focuses on aligning financial strategy with operational execution and data-driven decision-making.
LinkedIn ↗
Governance

Board of Directors

4 of 8
Board seats held by practicing veterinarians
Nominated by their peers from within the network through a diligent election process. The other four are business professionals nominated by the company's founders and investors. This balanced structure means clinical excellence, animal welfare, and the interests of practicing vets are structurally represented in every strategic decision.

"Our veterinary community is guided by experienced veterinarians on our Board of Directors, ensuring that clinical excellence, animal welfare, and strong ethical governance are at the heart of every decision we make."

Dr Marcus Stieger — Veterinarian & Clinic Owner
Bill Hughson
Chairman
Bill Hughson
Co-Founder, Chairman & CEO
LinkedIn ↗
Dr. Dirk Butenandt
Elected Vet
Dr. Dirk Butenandt
Board Member & Veterinarian
Clinic Owner, Germany
Dr. Jean-Pascal Danneels
Elected Vet
Dr. Jean-Pascal Danneels
Board Member & Veterinarian
France
LinkedIn ↗
Dr. Véronique Descarsin
Elected Vet
Dr. Véronique Descarsin
Board Member & Veterinarian
Founder, Brittany clinic, France
LinkedIn ↗
Michael Drexler
Board Member
Michael Drexler
Board Member
Managing Partner, Nakano Investments
LinkedIn ↗
Dr. Birgit Muller
Elected Vet
Dr. Birgit Müller
Board Member & Veterinarian
Clinic Owner, Germany
LinkedIn ↗
Dr. Bronson Schmitz
Board Member & Vet
Dr. Bronson Schmitz
Board Member & Veterinarian
GM Germany
LinkedIn ↗
Matthew Woolsey
Board Member
Matthew Woolsey
Board Member
LinkedIn ↗
Where We Work

Three countries, one team

The Smartemis network operates across Germany and France, with dedicated country teams and shared leadership from the Lucerne, Switzerland headquarters.

🇨🇭
Headquarters
Lucerne, Switzerland
Smartemis AG
Morgartenstrasse 9
6003 Lucerne, Switzerland
info@smartemis.com
Functions: Leadership, finance, strategy, investor relations, legal, marketing
🇩🇪
Germany
Operations — Germany
Dr. Bronson Schmitz
General Manager Germany
Services: Full service suite — practice development, recruiting, marketing, finance, change management, Tradelios
Board representation: Dr. Birgit Müller & Dr. Dirk Butenandt
🇫🇷
France
Operations — France
Dr. Caroline Devieilhe
General Manager France
Services: Full service suite — practice development, recruiting, marketing, finance, change management, Tradelios
Board representation: Dr. Jean-Pascal Danneels & Dr. Véronique Descarsin
🌐
The Network
125+ Partner Clinics
Independent veterinary clinics across Germany and France — each locally owned, each part of something larger.
Vets: 600+   Support staff: 1,500+
Network revenue: €183M

Speak directly with the team

Investor inquiries, partnership discussions, and media requests reach the founding team directly.

Contact us → The investment case →